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[gcolonbook] taste collection

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탐나는 브랜드는 누가 만들까?

필요해서보다 갖고 싶어서 사는 것이 요즘의 소비 트렌드다.
미니멀 리스트처럼 ‘갖지 않음’을 택하는 것도 소비의 일종으로 자연스레 취급받는다.
이처럼 자신만의 기준을 가지고 한 표를 던지듯 소비하는 행위가 은연중에 예전보다 늘고 있다.
이미 검증되어 있고 가격이 가장 저렴한 상품을 대중의 평에 따라 구매하는 지식쇼핑,
최저가 검색 같은 방식과는 소비 방향이 점차 달라지는 것이다.

이를테면 성능보다는 가치를 중요시하고, 완벽한 결과물보다는 그 물건을 누가 만들었냐를 더 따지며,
자신이 지불한 돈이 어떻게 쓰이는지에 초점을 맞춘다. 돈을 많이 벌기 위해 대량으로 찍어내는 것이 아닌,
만드는 사람의 철학을 담았다면 그리고 그것이 나의 취향도 표현할 수 있는 것이라면 사람들은 기꺼이 지갑을 연다.
『취향집』은 이러한 지지를 얻고 있는 크고 작은 라이프 스타일 브랜드들을 엮어 브랜드의 스토리와 인터뷰를 담은 책이다.

취향을 엿볼 수 있는 공간, 일상에 즐거운 영감을 주는 것, 만드는 이가 소신껏 꾸준한 행보를 보여준다면
소비자들은 마음을 연다. 작게는 가벼운 노트부터 오랫동안 쓸 가죽 소파, 편안히 잠이 들 수 있는 매트리스,
선반에 둘 오브제, 늘 먹고 마시는 음식과 그것을 담을 그릇, 수집의 매력을 보여주는 편집숍에 이르기까지
저자는 소비 트렌드에 발맞춰 누구나 살 수 있는 흔한 것이 아닌 나만의 라이프 스타일을 형성할 수 있는 브랜드
12곳을 엄선해 브랜드를 만든 이들을 직접 만나 인터뷰했다.

‘사길 잘했다’라는 생각이 들게 하는 건 정보를 바탕으로 한 통찰력과 취향을 근거로 한 애정에 따른 구매 결과일 것이다.
이 책에 소개된 브랜드들은 두 가지를 모두 충족하며 사랑받고 있다. 대기업의 공세 속에서
자신의 브랜드를 꾸려나가는 이들이 일궈낸 브랜드의 치열한 이야기와 그들만의 노하우, 소비의 가치를 낱낱이 소개한다.

[서지 정보]

『취향집』: 늘 곁에 두고 싶은 나의 브랜드






2020년 2월 28일

978-89-98656-94-2 (03320)

Product Details
Product Name [gcolonbook] taste collection
Price $18.00


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  • Shipping Method : Parcel Service
  • Shipping Area : A Region.
  • Shipping Cost : International Shipping Fee
  • Shipping Time : 3 - 7 days
  • About Shipping : Please take into consideration that some products may take additional time for delivery and processing.
    Important: Your order is shipped once your payment has been cleared. Please contact our customer service center if you would like to request an exchange or return on your order.

    - Customs and Duties

    The recipient will be held responsible for international shipments which may be subject to import duties and taxes. Please be advised that these charges are levied by the destination country and we do not have control over them. In the case that the recipient refuses to receive the parcel, the order will be returned to Korea and will not be re-shipped. Relevant expenses (round-trip shipping, customs, etc.) will be deducted from the refund.


1. Address for returns and exchanges:
- [03703] 서울특별시 서대문구 연희로11라길 37-3 (연희동) 2층

2. Requirements:

Please take into consideration that we only accept qualifying returns but not exchanges. Refunds are issued once the returned products clear our inspection.

1) An item is eligible for cancellation if:
-you posted a Return request within 24 hours of payment and your order is still under “Pending” status (if your order is under “Preparing Shipment” status, please contact our customer service center) or
-the order is delayed for more than 10 days since payment and you have not received any notification regarding the delay; or
-the ordered item is out of stock.

2) We accept return(s) if:

-you receive a product different from your order; or

-you receive a defective product.

**Return Instructions

(1) Post a return request on our Return forum within three days of receipt. You are required to attach the photos of the received product(s) and include the item code, the order number, and the reason for the return.

(2) A customer service representative will be in contact to assist you by email or phone.

(3) Items returned must be in their original condition, which includes tags and any packaging. Also, you need to include a note of your order number, name, and user ID.

*Please be advised that returns are accepted ONLY IF you followed the instructions above and your return request has been approved by our staff. Returns that are shipped to us without any prior consent are not accepted.

*Please note that EVEN the defective/incorrect item(s) must be returned with all of the tags and labels intact. The item(s) must be sent in their original packaging and unworn.

*Please include all contents of the original package and free gifts (if applicable) in your return packaging.

* Shipping fee for any return caused by our fault will be paid by the company. However, if EMS’ cash on delivery is not possible then you can scan the return receipt and either mail it with the item to return or post an image of it on the forum. The shipping fee will be refunded once the returned item has arrived.

3) We do not accept return(s) if:

-you are returning the items just because you changed your mind (on size, color, etc.)
-you are returning shoes, bags, or any other accessories
-the products are damaged due to your mishandling
-your return request is not approved by our staff

The following items are not considered defective:

* Items that are originally manufactured without tags or labels
* Items with creases that may have been made while shipping
* Items with unsatisfactory/incomplete finish due to mass production

4) If there is a missing item from your order:

*Contact our customer service center by phone or by forum (if you cannot reach us by phone) within 1 day of delivery.
*Please keep all contents of the original package including packaging material (boxes, plastic bags etc.) with you until you are instructed otherwise.

Please note that we may not be able to process the refund for your missing item if you lose or damage any packaging material.

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